As an alternative to the many sweet snack bars on the market, The Savourists offers savory snack bars in two flavors: Sundried Tomato & Herb and Black Olive & Nori Seaweed. The protein-rich bars were created to address the fact that people are eating differently for the sake of their health and The Savourists identified that the snack category has been slow to offer solutions to support changing consumer behaviors. As The Savourists co-founder Harry Turpin puts it, "People are eating differently around mealtimes and are actively seeking more fulfilling savory alternatives, but snack bars have been slow to evolve to this shift." The better-for-you bars are rich in flavors and full of satiating plant proteins.
To capture the interests of health-conscious consumers, the bars are branded to represent their unique position between "real food and snack food."