'The Impossible Project' Aims to Save Retro Polaroid Photography

Polaroid support groups around the world received really good news today. The team that created Polapremium.com, a website where you can still buy vintage Polaroid cameras and integral film, launched 'The Impossible Project.' The site is focused on discovering the next instant integral film, an addiction many people are looking to satisfy.

The objective of 'The Impossible Project' is to re-start production of analog integral film in 2010. The group acquired old equipment from Polaroid and a factory in the Netherlands. Now they have a year to re-invent instant film.

They are looking for ideas and support through their website. The idea is to innovate not just re-build; a real odyssey.