It's nearly impossible to conceive of a lookbook for sunglasses that isn't embellished by added accessories and flamboyant fashions, and the Sass & Bide 2011 Eyewear campaign embraces such colorful techniques to bring attention to its new and hot collection.
Young and animated models sport the chic shades, framed by outlandish paper headdresses atop tousled tresses. The girls pose playfully within strings of photo booth style portraits exuding a sense of absolute amusement that anticipates the coming summer months.
The upbeat attitude is certainly contagious and the consumer is sure to drink in the spirit of the energetic campaign. A fresh casualness is instilled in the image every pair of glasses, despite the vintage inspiration behind the Sass & Bide 2011 Eyewear collection and the upscale price tag on these accessories.
What's Driving This Trend
- Colorful Eyewear Campaigns
- Disruptive innovation opportunity: Create eyewear campaigns that incorporate colorful techniques and outlandish accessories to grab consumer attention.
- Photobooth Style Portraits
- Disruptive innovation opportunity: Develop photo booth-inspired experiences or products that capture a sense of amusement and playfulness.
- Fresh Casualness in Fashion
- Disruptive innovation opportunity: Introduce a new level of casualness and energy into fashion collections, even for upscale accessories.
Who This Affects Most
- Eyewear
- Disruptive innovation opportunity: Explore unconventional and vibrant approaches to promote eyewear collections.
- Photography
- Disruptive innovation opportunity: Create innovative photo booth-style experiences or products that cater to a sense of fun and whimsy.
- Fashion
- Disruptive innovation opportunity: Infuse a sense of fresh casualness into fashion collections, appealing to a wide range of consumers.
