Hardcore fashion doesn't necessarily have to be totally punk or over the top, as demonstrated by the perfectly hardcore Sasha Melnychuk Fashion Gone Rogue photo shoot. The editorial was photographed by Massimo Pamparana, who is known to take highly expressive snapshots, as is clearly seen in this series.
The looks from this Sasha Melnychuk Fashion Gone Rogue collection were pulled together by stylist Marianna Redaelli. Her combination of laid-back pieces from the likes of Adidas, Zara and Maison Martin Margiela help make the grungy fashion shoot a total success.
Implications - Designers and various companies attempting to achieve hardcore vibes shouldn't worry about going over the top with dark appearances. Instead, businesses that produce laid-back advertising campaigns with a simple style and carefree expression can better achieve counterculture appeal.