Sara Blake, also known as ZSO, is a New York-based illustrator, designer and art director. To create her illustrations, Blake uses both her hand-drawn skills and her digital expertise to create gothic-esque images.
When asked what her work is about, Blake says, "shape, color, texture, line, women, fashion, music, secrets, lies, power, fear, love, opposites, memories..." Check out the featured gallery to view some of Sara Blake's work.
Implications - No longer looking for soft styles, consumers are attracted to darker designs. Products that feature an edgier aesthetic are appealing to those who want to make a statement with the ensembles they put together. Focusing on this could help a company better meet the needs of its audience.