Sara Blake, also known as ZSO, is a New York-based illustrator, designer and art director. To create her illustrations, Blake uses both her hand-drawn skills and her digital expertise to create gothic-esque images.
When asked what her work is about, Blake says, "shape, color, texture, line, women, fashion, music, secrets, lies, power, fear, love, opposites, memories..." Check out the featured gallery to view some of Sara Blake's work.
Implications - No longer looking for soft styles, consumers are attracted to darker designs. Products that feature an edgier aesthetic are appealing to those who want to make a statement with the ensembles they put together. Focusing on this could help a company better meet the needs of its audience.
Why This Trend Is Growing
- Dark Aesthetic
- Creating products with a darker, edgier aesthetic can attract consumers who want to make a statement with their style.
- Hand-drawn & Digital Fusion
- Blurring the line between traditional hand-drawn techniques and digital expertise can result in unique and captivating illustrations.
- Exploring Gothic Imagery
- Embracing gothic-esque images in design and art can cater to the growing interest in darker and more mysterious themes.
Industries Being Reshaped
- Fashion
- Introducing fashion products with a gothic-inspired aesthetic can appeal to consumers seeking unique and edgy styles.
- Graphic Design
- Incorporating a fusion of hand-drawn and digital techniques in graphic design can create visually compelling and innovative artwork.
- Creative Arts
- Exploring gothic imagery in creative arts, such as illustration and painting, offers opportunities to tap into the growing demand for dark and mysterious themes.
