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Viral Video Stars in Camera Ads

Sanyo Uses YouTube A-Listers to Promote ‘Xacti HD' Dig

— March 30, 2009 — Marketing
Sanyo Fisher has tapped some of the biggest YouTube creative stars to promote their newest digital camera, the Sanyo Dual Camera Xacti HD.

Each video created by the stars is different and promotes various features of the new camera. They are working with Madison Road Entertainment, a brand content company.

For the most part, each video vignette includes a video overlay that communicates to viewers the Xacti is being used in making the video, as well as at the end of the presentation.

Among those participating are Lisa Nova, iJustine, AlphaCat, Rhett and Link, Mr. Safety, Brandon Hardesty and ApprenticeA.

Is it working? As far as viewers go, Lisa Nova already has over 1.5 mm views in about a week of the video being on her channel.
3.3
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