Sandra Dieckmann Connects Nature with Fantasy

 - Jun 29, 2011
References: sandradieckmann & beautifuldecay
German-born artist Sandra Dieckmann creates paintings that blend elements of surrealism with illustrations of wild animals to produce artwork that is intriguing, shocking and memorable.

Sandra Dieckmann, currently based in London, England, is known for her passionate animal illustrations. Her work exemplifies the possibilities available for artists who focus on one subject matter, but are willing to buck convention on how that genre is viewed artistically. In Sandra Dieckmann's portfolio, there are colorful and graphic illustrations that highlight animals in their natural habitat (her portrait of a screaming bear is particularly memorable), but she juxtaposes those works with illustrations that show a cat with a human head, asleep (or dead), in a casket. The image is jarring, but also shares elements of comedy and mystery.

Sandra Dieckmann's work was recently displayed as a part of a group exhibition at the Orekhovo-Zuevo exhibition in Moscow, Russia, and her work recently became available for physical purchase in the U.S. at Atlanta's Young Blood Boutique.

Implications - One way a company can generate immediate marketing attention is by featuring advertising that shows surrealist images. By featuring a comedic ad where something is obviously amiss, the marketing draws consumers in on a curiosity level before the advertising angles are considered. The unfamiliar nature of the surrealist advertising increases chances of consumers paying closer attention to the marketing.