Bandai Namco begins to adapt another new project from the Dragon Ball series by Akira Toriyama with the new Sand Land. It was written by Toriyama in 2000 and will now kick off with a 'full IP." It starts off with an animated film adaptation and due to the company's history, there is reason to believe that there will be video games to follow.
In a teaser, the official description of Sand Land reads, "In a desert world where both demons and humans suffer from an extreme water shortage, Beelzebub, the prince of demons, and Rao, a small-town sheriff, form a tag-team and set off on an adventure in search of the Phantom Lake somewhere in the desert."
Image Credit: Sand Land
Why This Trend Is Growing
- Multimedia Adaptations
- The trend of adapting successful manga series into full multimedia franchises shows opportunities for increased revenue streams such as merchandise and theme parks.
- Collaborative Storytelling
- The use of multiple creative minds in developing a story universe opens up potential partnerships between media companies for cross-promotion and shared audience engagement.
- Transmedia Expansion
- Expanding a story across multiple forms of media, including film, games, and comics, can increase fan engagement and attract audiences with different preferences and interests.
Industries Being Reshaped
- Entertainment
- The entertainment industry can leverage multimedia adaptations of popular franchises to create new revenue streams, expand the audience, and increase engagement.
- Gaming
- The popularity of successful franchises creates opportunities for gaming companies to create engaging experiences with established IPs with a built-in audience.
- Merchandising
- Multimedia franchises can drive demand for merchandise and create new opportunities for licensing and collaborations.
