Event-Based Metaverse Projects

Toei Animation Launches ONN'ON STUDIOS with Its First Virtual Event

Toei Animation's metaverse project 'ONN'ON STUDIOS' recently launched its first virtual event called 'Virtual Anime Fes'—"the project's first attempt at a new lineup event using VR space." The event, hosted on the permanent stage of 'ImaginalyPark2070,' featured various activities, including a reading performance by Akihiro Miura and Kenji Akabane, announcements related to the MR game release with Hitomi Kikuchi, and the revelation of a new movie by the team behind 'Expelled from Paradise.' Additionally, Toei Animation's metaverse project was aptly celebrated with the limited-time three-person unit known as 'Satellite' which performed their songs "Yoru wa ONN'ON (Onanon)" and "Satellite" for the first time.

The event marks a significant step in Toei Animation's exploration of the metaverse, providing fans with a novel and immersive experience.

Image Credit: Toei Animation

Virtual Anime Fes
Toei Animation's 'ONN'ON STUDIOS' launches the Virtual Anime Fes, a VR-based event that offers a new lineup experience in the metaverse.
Imaginalypark2070
Toei Animation's metaverse project features the 'ImaginalyPark2070' permanent stage as the venue for the Virtual Anime Fes, showcasing its potential as a virtual event space.
Satellite Performance
The limited-time three-person unit 'Satellite' performs their songs in the Virtual Anime Fes, highlighting the use of virtual avatars for live performances.

Who This Affects Most

Animation
Toei Animation's metaverse project demonstrates the potential of integrating virtual events and experiences within the animation industry.
Music
The Virtual Anime Fes showcases the innovative use of virtual avatars for live music performances, presenting new opportunities for the music industry.
Gaming
Announcements related to the MR game release alongside the Virtual Anime Fes indicate the potential for immersive gaming experiences to be integrated with metaverse projects.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 82%
Freshness 24%