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Mammoth 'Elephant Odyssey' Campaign for the San Diego Zoo

 - Jun 30, 2009   Updated: Jun 8 2011
References: mcsaatchi-la & adsoftheworld
This is one kitty you wouldn't want to play with. This commercial for the San Diego Zoo shows two prehistoric mammoths conversing with their pet saber-toothed tiger and getting quite a shock when they discover it is not at cute and cuddly as they would have liked.

M&C Saatchi in Los Angeles, USA is responsible for making this hilarious ad to promote the zoo's 'Elephant Odyssey.'

Implications - Incorporating elements of humor into advertising schemes is an excellent way to draw in viewer's attention instantly, and stand out among a crowd of less-entertaining adverts. Companies should consider introducing even the most minute elements of humor into their brand's message and presentation in order to remain refreshing and uplifting.