The Samu Social 2012 campaign brings to light a disturbing statistic: "1 in 3 homeless women are victims of rape." It urges people to "stop the nightmare," illustrating this analogy with dark alley scenes and a dash of the impossible. Each homeless woman featured in the print ads are holding the concrete floor up to their chin as though it were a comforting blanket that could keep away the bad men.
Conceived and executed by Publicis, an ad agency based in Conseil, Paris, the Samu Social 2012 campaign does a commendable job at portraying these unfortunate women as the victims they truly are. While some eyes may glaze over real homeless people on the street, it is hard to ignore these ones. It was photographed by Marc Paeps.