Mark Childs Dicusses the Features of the New Samsung Smartphones
Alyson Wyers — April 16, 2015 — TH Video
At a recent event at the Sound Academy in Toronto, Trend Hunter had the opportunity to check out the latest Samsung smartphones. We chatted with Samsung Chief Marketing Officer Mark Childs about the launch of the Samsung Galaxy S6 and S6 Edge. Set apart by their "stunning" design, the S6 and S6 Edge have design as function.
Childs explains how the launch was created specifically to connect with millennials, who will embrace these Samsung smartphones in particular. The #S6Lineup campaign further engaged with young people by asking Canadians to virtually join the line on social media. Childs's favorite feature is People Edge, which enables users to select five contacts and quick respond via text message or phone call without having to unlock the phone. The screen also lights up according to the color you set for that contact when he or she calls.
The new Samsung smartphones are just the "latest expression of innovation" and the Samsung DNA.
Childs explains how the launch was created specifically to connect with millennials, who will embrace these Samsung smartphones in particular. The #S6Lineup campaign further engaged with young people by asking Canadians to virtually join the line on social media. Childs's favorite feature is People Edge, which enables users to select five contacts and quick respond via text message or phone call without having to unlock the phone. The screen also lights up according to the color you set for that contact when he or she calls.
The new Samsung smartphones are just the "latest expression of innovation" and the Samsung DNA.
Trend Themes
1. Millennial-targeting Smartphones - Disruptive innovation opportunity: Develop smartphones with design and features that specifically target the millennial market.
2. Stunning Design - Disruptive innovation opportunity: Create products with visually appealing designs that stand out from the competition, attracting consumers' attention.
3. Virtual Engagement - Disruptive innovation opportunity: Utilize social media to connect with customers and create engaging campaigns that generate excitement and encourage participation.
Industry Implications
1. Mobile Technology - Disruptive innovation opportunity: Explore new technologies and features to enhance the functionality and user experience of smartphones.
2. Marketing and Advertising - Disruptive innovation opportunity: Develop innovative marketing strategies that specifically target millennials and effectively engage with them on platforms they actively use.
3. Consumer Electronics - Disruptive innovation opportunity: Continuously improve product designs and features to create visually appealing and technologically advanced devices that captivate consumers.
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