I totally dig these two new ads from Qatar promoting the Samsung SL310W camera, with their focus on its revolutionary anti-blinking feature.
The campaign effectively showcases this feature with two ads that depict a group picture of students and nuns being taken. We all know that it’s pretty difficult to ensure that no one in the frame blinks his or her eyes when there are a number of people in the shot.
The anti-blink feature is showcased by showing a scandalously dressed woman taking the group picture of the young boys and a man that appears to be Jesus taking the picture of the nuns. In both cases, the people in the image have their eyes wide open and wouldn’t close them for a second.
The witty campaign was photographed by Matt Baker for ad agency FP7 DOHA with creative director Fadi Yaish, copywriter Mohamed Diaa and art director Maged Nassar.
Why This Trend Is Growing
- Anti-blink Camera Technology
- There is a disruptive innovation opportunity to develop cameras with advanced technology to prevent blinking during group photos.
- Creative Advertising Campaigns
- Businesses can explore disruptive innovation opportunities by creating witty and attention-grabbing advertising campaigns that effectively showcase product features.
- Unconventional Photography Practices
- There is an opportunity for disruptive innovation in the photography industry by exploring unconventional practices like using scandalously dressed individuals or unconventional subjects in the photoshoots.
Industries Being Reshaped
- Consumer Electronics
- The consumer electronics industry can benefit from disruptive innovation by developing cameras with advanced features, such as anti-blink technology.
- Advertising and Marketing
- The advertising and marketing industry can leverage disruptive innovation opportunities by creating unconventional and witty campaigns to engage and attract customers.
- Photography
- The photography industry can explore disruptive innovation by embracing unconventional photography practices and exploring new ways to capture attention and creativity.
