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Samsung SL310W Camera Campaign Dares You to Blink

 - Mar 20, 2009
References: samsungcamera & coloribus
I totally dig these two new ads from Qatar promoting the Samsung SL310W camera, with their focus on its revolutionary anti-blinking feature.

The campaign effectively showcases this feature with two ads that depict a group picture of students and nuns being taken. We all know that it’s pretty difficult to ensure that no one in the frame blinks his or her eyes when there are a number of people in the shot.

The anti-blink feature is showcased by showing a scandalously dressed woman taking the group picture of the young boys and a man that appears to be Jesus taking the picture of the nuns. In both cases, the people in the image have their eyes wide open and wouldn’t close them for a second.

The witty campaign was photographed by Matt Baker for ad agency FP7 DOHA with creative director Fadi Yaish, copywriter Mohamed Diaa and art director Maged Nassar.