The Ordinary's popular Salicylic Acid Solution was discontinued and what is taking its place is a new Salicylic Acid 2% Anhydrous Solution that's squalane-based and water-free. Salicylic acid, a potent BHA, is effective for supporting the natural shedding of dead skin and The Ordinary created this new formula with "the intent of reducing concerns of skin irritation that can be associated with the use of [salicylic acid.]"
Squalane forms the base of the salicylic acid solution, along with other ingredients that are effective for keeping the pores free from feeling congested. Since squalane is highly moisturizing yet also non-comedogenic, it offers the same benefits of the previous exfoliating serum but in a way that reduces the risk of experiencing dry, flaky and irritated skin as a result of using chemical exfoliants.
What's Driving This Trend
- Waterless Skincare
- Opportunity for skin care brands to create waterless and squalane-based products that offer the same benefits as traditional water-based products while reducing concerns of skin irritation.
- Bha-based Products
- Opportunity for beauty brands to create new products with BHA (beta hydroxy acid) as an active ingredient to help support natural shedding of dead skin and prevent congested pores.
- Non-comedogenic Solutions
- Opportunity for skin care brands to create new formulas with non-comedogenic ingredients that offer moisturizing benefits, without clogging pores and causing irritation.
Who This Affects Most
- Skincare
- Skincare brands can focus on creating waterless and squalane-based products that cater to the growing demand for eco-friendly, sustainable, and skin-friendly products.
- Beauty
- Cosmetic brands can develop new BHA-based products that offer effective solutions for preventing dry, flaky skin and reducing the appearance of congested pores.
- Health & Wellness
- Companies in the health and wellness industry can develop non-comedogenic solutions that offer moisturizing benefits and help to support natural skin shedding, leading to healthier skin overall.
