Skincare consumers love milky toners for their gentle yet hydrating formulas and The Ordinary's new Saccharomyces Ferment 30% Milky Toner supports smoother, brighter skin as a gentle exfoliator. This formula for soothed and balanced the skin and a dewy, refreshed complexion specifically targets dryness, unevenness and textural irregularities, all the while remaining comfortable for all skin types.
Saccharomyces ferment—a yeast ferment technology with 3% fermented N-acetylglucosamine (NAG)—is concentrated at 30% in the formula and paired with squalane for skin barrier support. This exfoliating milky toner encourages more radiant skin and lasting hydration, all the while diminishing the appearance of dark spots and uneven skin tone.
This vegan, oil-free skincare formula can be used day and night as a preparatory part of a skincare routine.
Why This Trend Is Growing
- Hydrating Milky Formulas
- Opportunity for brands to develop innovative milky toners with unique hydrating properties for enhanced skincare benefits.
- Yeast Ferment Technology
- Potential for incorporating yeast ferment technology in skincare products to boost exfoliation and skin barrier support.
- Vegan & Oil-free Skincare
- Rise of vegan and oil-free skincare products to cater to the increasing demand for clean beauty alternatives.
Industries Being Reshaped
- Beauty & Personal Care
- Innovations in milky toners can disrupt the beauty and personal care industry by offering advanced skincare solutions.
- Cosmeceuticals
- Integration of yeast ferment technology can present disruptive opportunities in the cosmeceuticals industry for effective skin treatments.
- Clean Beauty
- The trend towards vegan and oil-free skincare products creates growth opportunities in the clean beauty sector for sustainable and ethical brands.
