Inspired by night clubs, happy hours and tea rituals, this salad packaging design from Beautifood boasts a shape that takes cues from a cocktail shaker. As well as boasting an aesthetically interesting form, the packaging design is made to keep the various components of the salad fresh and separated from one another. When it's time to sit down and enjoy the meal, the spacious bottom portion and the domed packaging design itself makes it easy to combine the ingredients. The plastic packaging system also includes a removable tray layer that can be used to keep food separated and surfaces clean.
Beautifood is a fusion salad brand that was created to appeal specifically for professional women in China who are interested in beauty and health.
Why This Trend Is Growing
- Mixology-inspired Packaging
- Opportunities for packaging designs that incorporate themes and aesthetics from the mixology world to create unique and visually interesting food containers.
- Multi-compartment Packaging
- Innovations in packaging materials and designs that create separate compartments that keep each ingredient fresh and provide an experience of combining them just before meal consumption.
- Removable Tray Packaging
- Packaging systems with removable tray layers that keep the food ingredients separated and surfaces clean for better hygiene and easier mixing.
Industries Being Reshaped
- Food and Beverage
- Incorporating unique and visually interesting packaging designs for food and beverage products to create a more engaging consumer experience.
- Consumer Goods
- Innovations in packaging materials and designs that satisfy consumer demands for convenience, health, and experience with minimum environmental impact.
- Beauty and Health
- Packaging designs and concepts that target women customers interested in beauty, health, and wellness, especially professional women seeking quick but healthy meal options.
