Model Abbey Lee Kershaw lands her first Saint Laurent Paris ad campaign with the Saint Laurent Paris Spring 2014 Eyewear campaign. Although she hasn't been seen very much since her last appearance for the Gucci Fall 2013 stint, she brings her A-game to set. Exuding a cool attitude, which is perpetuated with the help of the stylish eyewear she is rocking, people will be drawn to her persona.
The Saint Laurent Paris Spring 2014 Eyewear campaign was shot by creative director Hedi Slimane in black and white. Comprised of two close-up portraits, potential consumers are treated not only to an intimate sight of the blonde beauty herself, but a good look at a couple of the glasses that are available for the upcoming season. They are bold and simple.
What Makes This Trend Stand Out
- Black and White Ads
- Opportunity for companies to create campaigns using only black-and-white photography or video for a vintage, stylized effect.
- Celebrity-endorsed Campaigns
- Celebrities can collaborate with companies to increase product or brand awareness and reach a wider audience.
- Bold and Simple Eyewear
- Offering high-quality, distinctive eyewear designs with bold and simple details can set a company apart in a highly competitive market.
Sectors Adopting This
- Fashion
- Fashion industry players can leverage celebrity endorsements and black-and-white ads in their branding campaigns.
- Eyewear
- The eyewear industry can focus on producing bold and simple designs to attract consumers looking for unique eyewear options.
- Advertising
- Marketing teams can take inspiration from Saint Laurent Paris's Spring 2014 Eyewear campaign and explore the use of black and white photography in their campaigns.
