Sainsbury's and Deliveroo have formed an unexpected partnership, offering consumers the chance to order a freshly baked pizza to their door.
Like most grocery stores, Sainsbury's has a hot counter where shoppers can stop in for a quick and convenient bite to eat. Now, the grocery chain is testing consumers' appetites by partnering with Deliveroo. Through this partnership, consumers are able to order a hot, freshly baked pizza from the chain, and a Deliveroo employee will bring it to their home. In addition, this service extends to other Sainsbury offerings, like dips, drinks, snacks and more.
According to Clodagh Moriarty, the chief digital officer at Sainsbury’s "With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes,”