Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Sailor Jerry Ad Campaign Promotes an Old School Pee

 - Jan 21, 2013
References: draftfcb & ibelieveinadv
The Sailor Jerry ad campaign mimics the vintage posters of carnivals and circuses. Nevertheless, there is a clear sailor theme thanks to the pictures of mermaids, ships and more. Setting the perfect tone for the drink itself, the print ads read, "Wanna pee old school? Choose well your next drink and pull out the Sailor Jerry you’ve got inside." It definitely is targeting a masculine demographic.

Conceived and executed by ad agency DraftFCB Spain, which is based out of Madrid, the Sailor Jerry ad campaign may send out a vintage vibe, but it will reel in the modern man. Art directed by Miguel Martínez Velacoracho with creative direction by Baldiri Ros, the ad campaign was copywritten by Claudia Vicente. Fun, sexy and very eye-catching, the Sailor Jerry ad campaign will appeal to many.