The Sailor Jerry ad campaign mimics the vintage posters of carnivals and circuses. Nevertheless, there is a clear sailor theme thanks to the pictures of mermaids, ships and more. Setting the perfect tone for the drink itself, the print ads read, "Wanna pee old school? Choose well your next drink and pull out the Sailor Jerry you’ve got inside." It definitely is targeting a masculine demographic.
Conceived and executed by ad agency DraftFCB Spain, which is based out of Madrid, the Sailor Jerry ad campaign may send out a vintage vibe, but it will reel in the modern man. Art directed by Miguel Martínez Velacoracho with creative direction by Baldiri Ros, the ad campaign was copywritten by Claudia Vicente. Fun, sexy and very eye-catching, the Sailor Jerry ad campaign will appeal to many.