While many designers and business are looking to bend people's perspectives of gender and how children are raised in modern societies, designer Saana Hellsten addresses an everyday routine that has forever been divided by the identity of sex. Saana Hellsten has created a neutral shaving kit that focuses on a person's need instead of more superficial matters. Although it is clear that different blades are required for different types of hair, Saana Hellsten notes that distinction is more important than anything else.
With this is mind, Saana Hellsten has created a concept brand, Basik. Its packaging is tasteful yet subdued, which helps it speak to any individual. The kit is ordered online, where people can choose what they would be using it for and what color they want.