Revamped Swedish Roadsters

The All New Saab 9-5 is Primed for 2010 Blast Off

For twenty long years Saab has been a part of the General Motors family, now at long last it is free. Unveiling its first new car since being bought by Koenigsegg, the Saab 9-5 has brought back what the Swedish car line used to do: make great cars.

The Saab 9-5 not only looks redesigned and all shiny and new, but it has got some retooling under the hood. According to Luxist.com, it's “turbocharged engines include a 220-horsepower 2-liter four and a 160hp diesel, available with Saab’s proprietary XWD torque-shifting four-wheel-drive system.”

That and the Saab 9-5 five is made by Swedes and anything made by Swedes has got to be good. Except for some of that IKEA stuff, we won’t go there right now.

Revamped Roadsters
The redesign of classic car models with modern features is an opportunity for companies to attract consumers looking for both nostalgia and innovation.
Proprietary XWD Technology
Developing and marketing proprietary technology for four-wheel-drive vehicles can offer a competitive edge in the automotive industry.
Diesel Engines for Passenger Cars
The use of diesel engines in passenger cars provides an opportunity for companies to improve fuel efficiency, reduce emissions, and appeal to eco-conscious consumers.

Where This Applies

Automotive Manufacturing
The automotive manufacturing industry can capitalize on the trend of revamped roadsters by investing in research and development for modernizing classic car models.
Proprietary Technology
The technology industry has an opportunity to collaborate with the automotive industry to develop proprietary four-wheel-drive systems for vehicles.
Renewable Energy
The renewable energy industry has the opportunity to expand into the automotive industry by focusing on developing clean diesel alternatives and eco-friendly technologies.
SCORE
3.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 8%
Freshness 8%