Traction Chunky Platform Sneakers

Pharrell and adidas Hu Drop the Black NMD S1 RYAT

Pharrell Williams continues to build upon his adidas Hu designs with the latest black colorway iteration of the NMD S1 RYAT sneaker model for the season. The shoe boasts a chunky silhouette and has leather collars for a premium feel.

This holds the canvas quarter panels in place and it is perforated throughout the overlays along the lateral walls for a touch of breathability - all of these areas are dyed in black. Bold blue makes its way through at the lateral heel section for a touch of bold contrast. The back is marked with shaggy suede in gray for a textural contrast paired with bright orange heel tabs before Humanrace branding finishes the design with bold white branding at the tongue.

Image Credit: Yankee Kicks

Chunky Sneaker Trend
Opportunity to innovate in designing new bold and chunky sneaker models that represent a unique design identity
Collaboration Trend
Opportunity for designers and brands to collaborate in creating new and unique fashion models such as the Pharrell and Adidas Hu models
Bold Color Trend
Opportunity to use bold and contrasting color combinations to create unique and eye-catching designs as demonstrated by the bold blue and orange accents on the sneaker

Sectors Adopting This

Footwear Industry
Opportunity for shoe manufacturers to create new and unique designs that meet the demand for bold and eye-catching fashion footwear
Fashion Industry
Opportunity for fashion designers and brands to collaborate with footwear manufacturers in creating new and unique fashion trends
Sportswear Industry
Opportunity for sportswear brands to innovate and create new performance-oriented and bold sneaker models that cater to the younger generation's fashion sense
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 29%
Freshness 12%