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Ryder Ripps Counts Red Bulls Consumed vs. Ideas Generated

Ryder Ripps "lived and worked" at the Red Bull Music Academy for a week to create his ‘Hyper Current Living’ performance art piece; consuming Red Bull and creating "digital stuff" at a rapid speed.

Ripps was set up in a room equipped with a fridge stocked with cans of Red Bull, computers connected to the Internet, a camera to broadcast a real-time stream of events and a keyboard with only an "R" and an "I" to track his intake of Red Bull and output of "Ideas."

Throughout the performance, kept tally of the amount of Red Bull Ripps drank, as compared to the number of ideas he generated in that week. The final numbers revealed 38 Red Bulls consumed and 286 ideas generated.