Iconic New York-based streetwear label Supreme has teased the release of the new Supreme®/MG 1/100 RX-78-2 GUNDAM Ver.3.0 figurine. This week, the hype brand took to Instagram to premier a short stop-motion animated video featuring the beloved Gundam character in battle.
Made in collaboration with Gunpla and Bandai, the new video depicts a fight sequence between the Supreme version of Gundam and Zaku, who duke it out atop a glass display case. Moreover, the short film also includes voiceover work by @crimesfacesx, a famous New York Instagrammer, who plays the voice of the branded figurine. The Instagrammer provides his classic high-energy commentary under the guise of Gundam, describing himself as “a robotic Don Cheadle, dressed as a hot Cheeto!”
In addition, the video features other iconic Supreme paraphernalia such as the brand's blowhorn, red and yellow hand saw, and canteen.
Image Credit: Supreme
Why This Trend Is Growing
- Streetwear-branded Toys
- Fashion and apparel brands can expand their product lines through the introduction of limited edition action figures and toys.
- Animated Brand Collaborations
- Collaborations between fashion and animation studios can result in unique visual storytelling opportunities for both industries.
- Nostalgic Collectibles
- The growing market for collectibles offers opportunities for brands to tap into nostalgia and create limited edition products that will be highly sought after by fans.
Industries Being Reshaped
- Fashion and Apparel
- By branching into toy and collectible markets, brands in the fashion and apparel industry can explore new revenue streams and engage with customers in new and exciting ways.
- Entertainment
- Collaborations with fashion and apparel brands can create new opportunities for animated and live-action content that appeals to fans across different industries.
- Toys and Collectibles
- The growing market for toys and collectibles offers opportunities for companies to partner with popular brands to create unique and highly valuable products that appeal to collectors and fans alike.
