Rutas de Cafayate Malbec is Being Widely Launched
Michael Hemsworth — May 28, 2021 — Marketing
References: pernod-ricard & talkingretail
The Rutas de Cafayate Malbec wine is a new libation being launched by Pernod Ricard into the convenience store channel in a bid to help offer consumers with an easier way to pick up a premium variety at their leisure. The product is sure to come as welcome news to consumers with an interest in Argentinian wine, which is reported to be one of the fastest growing country of origin wines. The product is available now at major wholesalers in the UK and is priced at £8.50 per bottle.
The Rutas de Cafayate Malbec wine is also reported to be a great option that follows on the continued success of Malbec wine varieties within the impulse channel.
The Rutas de Cafayate Malbec wine is also reported to be a great option that follows on the continued success of Malbec wine varieties within the impulse channel.
2.3
Score
Popularity
Activity
Freshness
