Rural Returns is a social business that aims to alleviate poverty through market solutions. The first product that the team has created is heirloom Sri Lankan red rice. The actual design of a development-focused innovation can make all the difference. Execution and intention, of course, both have tremendous consequences (positive or negative) on whether an initiative fails or succeeds.
"We believe the best way to help such people achieve sustainable economic development is through their own efforts -- and by linking them with the resources and the markets to make the best of their abilities," Rural Returns writes on their website.
The red rice is now on sale in selected retail locations both in the United States and in Sri Lanka.
Rural Returns website
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