Christophe Gilbert is a Belgian photographer who works within the field of visual art.
This wonderful portfolio of really beautiful images centered on optical illusions is truly amazing, and we can fully appreciate that by examining the first photo in the gallery. It shows a woman with long, flowing hair that gives the illusion of a herd of running horses.
I think Gilbert's modern illusion photography is absolutely phenomenal.
Implications - Society is so saturated with advertising images that consumers have become desensitized to them over time. These consumers are now affected by advertisements which boast surreal or shocking imagery, making them memorable. Companies can incorporate these elements into their marketing campaigns to gain attention from potential consumer groups.
The Work of Christophe Gilbert
1. Surreal Advertising - Opportunities for companies to incorporate surreal or shocking imagery into their marketing campaigns to make them more memorable.
2. Visual Illusion Marketing - Utilizing optical illusions in advertising to capture the attention of desensitized consumers.
3. Phenomenal Photography - The use of modern illusion photography in visual art to create visually stunning and captivating images.
1. Advertising - Opportunities for advertisers to use surreal imagery to create memorable campaigns.
2. Marketing - Incorporating visual illusions in marketing campaigns to stand out in a saturated advertising landscape.
3. Visual Art - Exploring the field of modern illusion photography to create stunning and thought-provoking artwork.