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Playful Cardboard Cat Labyrinths

The 'Rufus Tower' by Billy Browne Shows Love for Felines

— September 12, 2012 — Lifestyle
Cat lovers know that every little kitty enjoys to do a little exploring, which is why Billy Browne created 'Rufus Tower.' Film editor and cat owner Browne wanted to show his cat a little appreciation for a painful ear infection he had to endure, so he created a fun cardboard maze to cheer him up.

Using 40 cardboard boxes, Browne cut holes in the sides and created a super fun labyrinth for his cat to play around in. He stacked and sorted the boxes in different ways to make sure Rufus would get to enjoy it for hours on end.

Since Browne is a film editor and, he also created a cute video to accompany the project and to show how other cat owners can create their own.
Trend Themes
1. DIY Cardboard Pet Playgrounds - Creating fun cardboard mazes for pets can become a popular trend and a disruptive innovation opportunity in the pet industry.
2. Eco-friendly Pet Toys - Using cardboard, a sustainable and biodegradable material, to create pet toys can become a growing trend that transforms the pet toy industry.
3. Pet-focused DIY Videos - Creating instructional videos that teach pet owners how to make fun and affordable toys for their pets can become a rising trend in the online content industry.
Industry Implications
1. Pet Toys Industry - The pet toy industry has an opportunity to create more eco-friendly toy options using materials like cardboard that are both sustainable and biodegradable.
2. DIY Industry - The DIY industry can create new markets for pet owners who are interested in creating homemade toys for their pets by providing materials and classes focused on pet toy making.
3. Online Content Industry - The online content industry has an opportunity to create innovative, pet-focused content that teaches pet owners how to create fun toys for their pets using common household materials.
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