Retro Toys Go High Tech

Rubik's Touch Cube Is The Techno Version of the 80s Game

At the Cebit in Hannover last week I saw the new version of the Rubik’s Cube. Joker AG, a Switzerland-based company, was presenting the new smart cube which is made with many small, smart touchscreens. You could call it the electronic version of the old school puzzle cube.

Budapest-based professor Ernö Rubik developed the first Rubik’s Cube in the 80ties; the new cube works just the the same way, except the 27 squares are all touchscreens. If you touch a certain square, it guides you by showing you which turn you need to make next.

If you’re the easily frustrated type, then the intelligent Rubik’s Touch Cube will give you the solutions.

High-tech Retro Toys
There is a trend of updating classic toys with modern technology, like the Rubik's Touch Cube.
Smart Touchscreens in Toys
The incorporation of small, smart touchscreens in toys is a growing trend, as seen in the Rubik's Touch Cube.
Interactive Electronic Puzzles
Interactive electronic puzzles, such as the Rubik's Touch Cube, are gaining popularity among consumers.

Industries Being Reshaped

Toy Manufacturing
Toy manufacturers can explore integrating smart touchscreens and electronic components into their products to create innovative and interactive toys.
Gaming and Electronics
The gaming and electronics industry can benefit from the growing demand for high-tech retro toys like the Rubik's Touch Cube.
Educational Technology
Educational technology companies can develop interactive electronic puzzles and toys to engage and educate children in a fun and innovative way.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 14%
Activity 80%
Freshness 8%

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