The genius in a rubber walkway is not in the new things it can do, but the old things it prevents. Concrete is the go-to material when it comes to sidewalks and walkways, but that doesn't mean that it's the best option. Concrete can be hard on the bones (especially for older people), it cracks and it comes with high maintenance costs that could easily be avoided.
These rubber walkway tiles are not only easier on the legs, they're easier on the wallet as they require less thought and constant fixing. There are two companies vying for supremacy of this kind of market, both with their pros and cons, but regardless of whether Pavegen or Terrecon takes over the innovation is genius.