Insta360 Launches New One RS 1-Inch 360 Edition Camera
Niko Pajkovic — June 28, 2022 — Tech
References: insta360 & pocket-lint
Shenzhen-based camera brand Insta360 has added a new camera to its Insta360 One RS lineup called the '1-inch 360 Edition.'
The new version was co-engineered with German camera manufacturer Leica and completely reimagines the shape and structure of the original One RS model. The camera has been reconfigured into a vertical format equipped with two one-inch sensors -- the largest to ever been used on a 360 camera. As a result, the device is able to deliver exceptional low-light performance and enhanced image fidelity.
"The 1-Inch 360 Edition represents Insta360’s continued mission to make One RS the most comprehensive and versatile camera on the market. This latest edition turns One RS into a powerful 6K camera capable of impressive performance even in low light," said JK Liu, founder of Insta360.
Image Credit: Insta360
The new version was co-engineered with German camera manufacturer Leica and completely reimagines the shape and structure of the original One RS model. The camera has been reconfigured into a vertical format equipped with two one-inch sensors -- the largest to ever been used on a 360 camera. As a result, the device is able to deliver exceptional low-light performance and enhanced image fidelity.
"The 1-Inch 360 Edition represents Insta360’s continued mission to make One RS the most comprehensive and versatile camera on the market. This latest edition turns One RS into a powerful 6K camera capable of impressive performance even in low light," said JK Liu, founder of Insta360.
Image Credit: Insta360
Trend Themes
1. Vertical Format Cameras - Camera manufacturers can explore the option of reconfiguring existing models into a vertical format to enhance user experience.
2. Dual-sensor Cameras - Camera manufacturers can experiment with dual-sensor technology to improve low-light performance and boost image fidelity.
3. 360 Degree Cameras - There is an opportunity for camera manufacturers to differentiate themselves by developing cameras capable of capturing 360-degree angles with higher resolution, better low-light performance, and enhanced image fidelity.
Industry Implications
1. Consumer Electronics - Consumer electronics manufacturers can consider incorporating 360 cameras with dual-sensor technology into their product portfolio.
2. Photography - Professional photographers can explore the use of 360 cameras to create immersive experiences for clients.
3. Marketing and Advertising - Marketing and advertising firms can leverage the power of 360 cameras to create visually stunning and interactive campaigns for clients.
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