Solemn and mourning, the Rothammer 2014 ad campaign addresses tragic incidences that, surprisingly, don't involve drinking and driving. Although that is a common subject matter addressed by both automobile and alcoholic brands, it has been replaced by a more common occurrence: the finding of love. Marketed as a guy's beer, the Rothammer 2014 ad campaign shows what happens when a girl enters the picture.
The Rothammer 2014 ad campaign was conceived and executed by Prolam Young & Rubicom, an ad agency based in Santiago, Chile. Art directed by Andres Echeverria, German Quiroz, Johann Hotz and Diego Riveros with creative direction by Fabrizio Baracco, the print ads read, "When love is born a friend dies." This is illustrated by punk, biker and hunter funerals. These images were shot by photographer David Calderón.