In an effort to drive more consumers to the physical store spaces, Club Monaco has started hosting rotating pop-ups that provide a unique in-store experience.
The pop-ups change every few months and feature exhibitions from companies like Coqui Coqui, a skincare company, high-end goods from Diptyque Paris and skincare offerings from The Buff. According to Kerri Clark, Club Monaco’s global director of public relations and marketing, "because these switch out every three to four months, it’s an added reason to come back to our space."
These innovative in-store pop-ups serve as an effective tool for ensuring consumers are dropping by, especially when competing with the likes of online retailers like Amazon.
Image credit: Club Monaca via Facebook
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