With the back-to-school season nearly upon us, Roots, the iconic Canadian activewear brand, recently launched its new collection of essentials that are perfect for the school year (whether that's at home or in the classroom). The new range features styles for men, women, and children in bright, playful colorways that will keep you at the top of your game.
Included in the new Roots back-to-school collection are t-shirts, sweats, dresses, sweaters, and jackets, all boasting a laidback yet sophisticated aesthetic. Notably, the new series includes the Greenbud jacket, a structured jacket with a loose fit that can be easily layered for fall fashion. The woman's Dockside Longsleeve Dress, on the other hand, features a flattering loose fit that can be seamlessly transitioned into any season.
The full collection is available to browse online and in Roots locations.
Image Credit: Roots
What's Driving This Trend
- Colorful Back-to-school Apparel
- Opportunity for apparel brands to launch new collections with vibrant and playful colorways for the back-to-school season
- Cozy Layering Pieces
- Innovative opportunity for apparel brands to create versatile, structured jackets with loose fits that can be easily layered for fall fashion
- Transition-friendly Loose Fits
- Opportunity for brands to create apparel with flattering loose fits, making it possible for consumers to transition between seasons seamlessly
Who This Affects Most
- Apparel
- Apparel brands can use the trends of colorful back-to-school apparel, cozy layering pieces and versatile, transition-friendly loose fits to launch new collections for the back-to-school season
- Retail
- Retailers can utilize these trends to stock up their stores with trendy pieces for the back-to-school season and attract a larger consumer base
- Manufacturing
- Manufacturers can capitalize on the cozy layering pieces trend to create versatile, structured jackets with loose fits that can easily be layered for fall fashion
