At Natural Products Expo West, Earth Friendly Products launched a range of new products, including the ECOSBreeze Room Spray line. ECOSBreeze Room Sprays include signature essential oil blends to form different scents to represent different qualities like Fun, True, Chill, Bright and Bold. While Fun boasts an uplifting floral aroma that's accented by clove and stimulating patchouli, Chill is a room spray that boasts the soothing scents of lavender, vanilla.
At the trade show event, Earth Friendly Products gave people the chance to pair themselves with a scent to match their "vibe" with a quiz; a questionnaire can now also be taken online to determine which propellant-free fragrance best fits one's needs.
These low-VOC sprays are cruelty-free, hypoallergenic, vegan and gluten-free, providing more than 800 sprays per bottle.
Key Themes Behind This Trend
- Personalized Home Scents
- Develop personalized home scent options based on customer personality and preferences.
- Eco-friendly Room Sprays
- Create low-VOC, cruelty-free, hypoallergenic, vegan and gluten-free room sprays.
- Scent-based Personal Branding
- Use scent as a way for individuals to represent their personal brand or vibe.
Where This Applies
- Home Fragrance
- Innovate in the home fragrance space with customizable and eco-friendly options.
- Personal Care
- Expand personalized care product offerings beyond traditional beauty products.
- Marketing and Advertising
- Utilize scent-based marketing for personal branding and targeted messaging to consumers.
