Parra works in collaboration with cycling label Romance on a new set of wearables that are focused on the sport. Amsterdam-based label Parra is also familiar with the world of cycling and together, the two launch a variety of cycling staples.
This includes some traditional caps, jerseys, and more: all of which are made in Italy. The partnership follows the two's release back in 2019 when the two joined forces for the Spring/Summer season to support the World Bicycle Relief organization. Some of the notable items in the collection include the white gilet, a zippered jersey, poppy cap with blue and black zig-zag patterning, and more. The designs are now available to shop online at Parra and Romance.
Image Credit: Parra, Romance, D*Face, Felipe Pantone
What Makes This Trend Stand Out
- Sporty Wearables
- Designing sport-specific wearables can provide an opportunity for disruptive innovation in the fitness industry.
- Collaborative Fashion
- Collaborations between companies in different industries can lead to innovative designs and products.
- Sustainable Sportswear
- Creating environmentally sustainable sportswear can be a disruptive innovation opportunity in the fashion and fitness industries.
Sectors Adopting This
- Fashion
- Innovative fashion designs can be created through collaborations between companies in different industries.
- Fitness
- Designing sport-specific wearables and creating sustainable sportswear can provide disruptive innovation opportunities in the fitness industry.
- Sustainability
- Creating environmentally sustainable sportswear can be a disruptive innovation opportunity in both the fashion and fitness industries.
