Romain Laurent has created an interesting group of images that show far too many of a certain things in far too small an area. From fish to records to people, the artist creates dramatically excessive stacks of items.
The collection from Romain Laurent is particularly fun because he brought to life how I always feel on the subway- like a sardine in a can! Take a look at this interesting collection of images above.
Implications - Consumers are drawn to surrealistic imagery because they provide consumers with escapist experiences. Consumers actively seek out escapist experiences as a source of stress relief from their everyday lives. Corporations looking to fashion appealing promotional campaigns may consider using surreal images as graphics for their advertisements since the demand for it is always high.
Key Themes Behind This Trend
- Escapist Imagery
- Consumers are drawn to surrealistic imagery for stress relief, creating opportunities for corporations to use surreal images in advertising.
- Excessive Stacking
- The excessive stacking of objects, seen in Romain Laurent's work, can be a disruptive innovation opportunity for industries such as interior design and packaging design.
- Visual Overload
- The use of visual overload, as shown in Laurent's photography, can be a trend for digital design and user interface in web and mobile applications.
Where This Applies
- Advertising
- Surreal imagery can be used in advertising campaigns to appeal to consumers seeking escapist experiences.
- Interior Design
- Excessive stacking of objects can be used as a disruptive innovation opportunity in interior design to create unique and visually interesting spaces.
- Packaging Design
- Excessive stacking techniques can be used in packaging design to create visually appealing and innovative packaging solutions.
