The Rolling Stone 2012 campaign shows that "music is more than music," as stated in the tag line. Many artists and songs address important world issues and life events; some try to make sense of these occurrences while others simply bring them to light. Either way, music can be as heavy as the headlines that make front page news.
Conceived and executed by Fischer & Fischer, an ad agency based in Sao Paulo, Brazil, the Rolling Stone 2012 campaign cleverly turns three iconic songs into newsworthy articles. These songs are John Lennon's 'Imagine,' U2's 'Sunday Bloody Sunday' and AC/DC's 'Jailbreak.'
The Rolling Stone 2012 campaign was copy written by Kiko Borger with photography by Lúcio Cunha and Banco de imagens.
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