A resurgence of this obscure sport has taken place over the past year. In 2006 a grassroots revival has spawned more than 100 new female roller derby leagues. ABC News report and NPR story on the phenomenon.
Implications - If you are a hip and adventurous woman, why not dabble into the extreme sport of Roller Derby? The activity takes athleticism and allows you to release any anger and frustrations you may have while exploring a sexy and wild side of yourself that may have been dormant. It's about time you strapped on your roller skates and get involved in a competitive community that will allow you to be tough and girlie at the same time.
Key Themes Behind This Trend
- Roller Derby Resurgence
- The resurgence of roller derby has created opportunities for athletic clothing brands to market their products toward the sport's female participants.
- Female Empowerment Through Extreme Athletics
- Offering an outlet for both athletic competition and fierce self-expression, the roller derby is a prime opportunity for companies centered around body positivity and feminist representation to create innovative marketing strategies.
- Popularity of Obscure Sports
- The recent elevation in popularity of lesser-known sports such as roller derby has opened up opportunities for entrepreneurial individuals to create niche marketing campaigns promoting these sports to niche audiences.
Where This Applies
- Apparel
- The clothing and athletics apparel industries can capitalize on the exposure and surge in interest surrounding roller derby by creating product lines that cater to the unique style and needs of competitors.
- Feminist Representation
- Feminist organizations looking to tap into an active female audience dedicated to female empowerment and representation can partner with roller derby organizations and events.
- Startups
- Entrepreneurial individuals looking to tap into the market for niche sports have the opportunity to create startups geared towards providing innovative and interactive offerings in the roller derby industry.
