What is the trend of lifestyle branding?

Opportunity for companies to create deeper cultural connections with their audience through the careful curation of a lifestyle brand that resonates with them.

What is the trend of fictional nonfiction?

Opportunity for authors to blend fiction and nonfiction genres and capitalize on an audience's existing affinity for a fictional world.

What is the trend of nostalgia marketing?

Opportunity for companies to market products and services that evoke feelings of nostalgia and capitalize on a customer's desire to reconnect with the past.

What are the implications for the publishing industry?

Opportunity for publishers to experiment with blending genres and creating new types of content to appeal to readers of all kinds.

What are the implications for the entertainment industry?

Opportunity for entertainment companies to extend brand reach beyond the traditional mediums of TV and film and create a more immersive experience for fans.

What are the implications for the consumer goods industry?

Opportunity for consumer goods companies to tap into a customer's desire for nostalgia and create products that evoke feelings of the past while still staying relevant to modern tastes and styles.

'Mad Men' Memoirs : roger sterling sterling s gold

'Mad Men' Memoirs

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The Roger Sterling 'Sterling's Gold' is Now Available in Stores

Armida Ascano — November 13, 2010 — Celebs

References: blogs.amctv & slashfilm

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With 'Mad Men' rapidly exceeding media boundaries and becoming a lifestyle brand, the Roger Sterling 'Sterling's Gold' book could not have arrived at a better time. The book is a piece of fictional nonfiction based on the life of 'Mad Men' character Roger Sterling.

The book includes in-depth information about SCDP and the beginning of Don Draper's career. Paired with a pack of Lucky Strikes and a cocktail, the Roger Sterling 'Sterling's Gold' book will make a perfect present for any die-hard Mad Men fan this holiday season.

Trend Themes

Lifestyle Branding — Opportunity for companies to create deeper cultural connections with their audience through the careful curation of a lifestyle brand that resonates with them.
Fictional Nonfiction — Opportunity for authors to blend fiction and nonfiction genres and capitalize on an audience's existing affinity for a fictional world.
Nostalgia Marketing — Opportunity for companies to market products and services that evoke feelings of nostalgia and capitalize on a customer's desire to reconnect with the past.

Industry Implications

Publishing — Opportunity for publishers to experiment with blending genres and creating new types of content to appeal to readers of all kinds.
Entertainment — Opportunity for entertainment companies to extend brand reach beyond the traditional mediums of TV and film and create a more immersive experience for fans.
Consumer Goods — Opportunity for consumer goods companies to tap into a customer's desire for nostalgia and create products that evoke feelings of the past while still staying relevant to modern tastes and styles.

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