For designers Kate and Laura Mulleavy, the Rodarte Fall 2014 RTW fashions were all about drumming up childhood nostalgia. As Laura describes, Rodarte’s latest garments are “things that you would imagine you want to wear when you were younger.”
There were plenty of silhouettes that were throwbacks to the 80s, but the real delight came at the show’s finale, with five dresses printed with Star Wars motifs, including the twin Tatooine Suns, the Death Star, Yoda, C3PO and Luke Skywalker.
As much as these Rodarte looks are a fun blast from the past, they also offer a glimpse into the future too, since the new Episode VII Star Wars film is set for release in 2015.
Key Themes Behind This Trend
- Sci-fi Fashion Trend
- Designers are drawing inspiration from science fiction to create fashion collections that offer a glimpse into the future.
- Nostalgia-inspired Trend
- Designers are creating fashion collections that evoke childhood nostalgia.
- Movie Franchise-inspired Trend
- Designers are incorporating iconic imagery from popular movie franchises into their fashion collections.
Where This Applies
- Fashion Industry
- The fashion industry can capitalize on the growing demand for unique, futuristic, and nostalgia-inspired clothing designs.
- Entertainment Industry
- The entertainment industry can partner with fashion designers to create merchandise and clothing inspired by popular movie franchises.
- Marketing Industry
- Marketing agencies can assist fashion designers in creating and promoting collections that resonate with consumers' nostalgia and love for popular movie franchises.
