Jackie Kaufman of Rock My World, Inc. at Cargoh handcasts and personalizes unique jewelry and accessories with fingerprints.
When you order, you receive a mold-making kit to take a mold of your fingerprints, as well as a return envelope. Within two weeks, your personalized treasure is shipped to you, guaranteed to be one of a kind. These special pieces are definitely creative, making great gifts for both yourself and others.
Implications - Consumers are now opting to express their individual styles instead of conforming to the crowd. These customers desire products that can be customized to their liking, or personalized solely for them. Companies can appeal to expressive target markets by manufacturing goods with these qualities.