Roberts Beauty Partnered with Oceanworks to Reduce Plastic Use
Michael Hemsworth — April 19, 2024 — Eco
References: robertsbeauty & storebrands
Roberts Beauty has announced a partnership with Oceanworks that's targeted towards keeping plastic out of waterways as part of a wider shift towards more corporate social responsibility. The partnership has seen the removal of 100,000-pounds of plastic waste destined for the oceans and is also focused on increasing overall access to post-consumer recycled ocean-bound plastics for brands. The initiative is positioned as a model that could help to shape the expectations of consumers on what companies are doing to combat plastic waste on an upstream level.
CEO of Roberts Beauty Bret Hadley spoke on the initiative saying, "At Roberts Beauty, we see sustainability as the core of our mission, intertwining environmental responsibility with our business objectives. Our partnership with Oceanworks, resulting in the removal of more than 100,000 pounds of ocean-bound plastic, exemplifies our dedication to a healthier planet,"
CEO of Roberts Beauty Bret Hadley spoke on the initiative saying, "At Roberts Beauty, we see sustainability as the core of our mission, intertwining environmental responsibility with our business objectives. Our partnership with Oceanworks, resulting in the removal of more than 100,000 pounds of ocean-bound plastic, exemplifies our dedication to a healthier planet,"
Trend Themes
1. Corporate Social Responsibility Initiatives - The partnership between Roberts Beauty and Oceanworks reflects a growing trend of companies aligning with sustainability goals to reduce plastic waste.
2. Post-consumer Recycled Plastics - The focus on increasing access to post-consumer recycled ocean-bound plastics signals a trend towards utilizing more sustainable materials in product manufacturing.
3. Environmental Responsibility Shift - The initiative by Roberts Beauty and Oceanworks highlights a trend where businesses are taking on a more active role in combatting plastic waste to contribute to a healthier planet.
Industry Implications
1. Beauty and Cosmetics - The partnership between Roberts Beauty and Oceanworks presents opportunities for beauty brands to innovate by incorporating more sustainable packaging materials.
2. Waste Management - The focus on removing plastic waste from waterways creates opportunities for the waste management industry to develop more efficient waste diversion and recycling strategies.
3. Sustainability Consulting - The growing emphasis on corporate social responsibility initiatives opens up avenues for sustainability consulting firms to help businesses navigate and implement eco-friendly practices.
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