The San Diego Zoo's 'Roar and Snore' event invites visitors to spend a night at the park. The event is a re-occurring program with varying themes that include adult-only and all ages nights along with holiday-themed sleepover events that are inspired by Mother's Day, Father's Day and Halloween.
Inviting visitors to spend a night in the great outdoors, the San Diego Zoo's 'Roar and Snore' event lets one experience the grounds at night, while falling asleep to the sounds of its wild animal inhabitants.
In addition to communal camps, visitors are given access to luxe tent accommodations and will experience the zoo's guided walks and after-hours zoo access along with campfire programs that include meals and a custom souvenir that commemorates one's evening.
What's Driving This Trend
- Zoo Sleepover Events
- Opportunity for zoos to offer unique overnight experiences to visitors, allowing them to connect with animals and nature in a new and immersive way.
- Theme-based Sleepovers
- Potential for themed sleepover events at various attractions, such as holidays or special occasions, to create memorable experiences and attract a wider audience.
- Luxury Camping at Attractions
- Disruptive innovation opportunity for attractions to offer premium tent accommodations and exclusive guided experiences, combining the outdoor adventure with luxury amenities.
Who This Affects Most
- Zoos
- Zoos can capitalize on the trend by organizing sleepover events, offering visitors a unique and unforgettable experience with the animals.
- Hospitality
- The hospitality industry can explore the concept of theme-based sleepovers and luxury camping experiences, creating new revenue streams by partnering with attractions and offering accommodation packages.
- Event Planning
- Event planners can cater to the demand for unique overnight experiences by organizing theme-based sleepovers and partnering with attractions to create unforgettable events.
