TPG Architecture designs the new office space located right in the middle of New York City for French spirits company Rémy Cointreau. The new space measures 30,000 square feet and embodies the design language of the brand. This can be seen throughout the entire space as the elevator lobby is made with inspiration from the look and feel of wine cellars and the full bar serves up frozen margaritas as well.
Maggie Giaccone, TPG Architecture's NCIDQ and Senior Associate explains, “Our goal with this project was to blend all of Rémy Cointreau’s brands into one cohesive space. We took inspiration from their various cellar spaces, incorporating elements like Venetian plaster walls and arched/curved ceilings into the design. Our concept extends this inspiration to the NYC office itself, viewing it as its own cellar where the work produced here is as vital as the distilling process.”
Image Credit: RPG Architecture, Rémy Cointreau
What's Driving This Trend
- Cohesive Brand Spaces
- The seamless integration of diverse brand identities into a singular office design highlights the potential for enhanced corporate culture and brand consistency.
- Experiential Work Environments
- Creating immersive workspaces with thematic elements, like wine cellar-inspired designs, enhances employee engagement and can attract top talent.
- Multi-functional Office Amenities
- Incorporating versatile amenities such as a full bar serving signature beverages can transform traditional offices into dynamic and social hubs.
Who This Affects Most
- Architecture and Interior Design
- Innovative and brand-centered office designs offer new avenues for architectural firms to create more meaningful workspaces.
- Spirits and Beverage
- Spirits brands leveraging their heritage and aesthetic in office design can foster deeper brand loyalty and employee connection.
- Corporate Real Estate
- There is a growing trend toward developing commercial spaces that reflect company values and brand identities, creating potential shifts in real estate planning.
