The Riot Raki may appear to look like a common bottle of Raki, a popular anise-flavoured hard alcohol in Turkey, but it has been given a rebellious makeover. Inspired by the increasing civil disorder gripping the streets of Turkey, the Riot Raki is essentially a molotov cocktail kit. The label, which is cloth instead of paper, easily peels off in order to be stuffed into the neck of the bottle and lit as an incendiary weapon.
Created by artist duo Manuel Urbanke and Maximilian Hoch, the Riot Raki also reflects the current alcohol debate taking place in Turkey. A clever concept through and through, it is not only socially aware, it is also well-designed. People will be attracted to the Riot Raki for a few reasons.
Key Themes Behind This Trend
- Protest-inspired Products
- Opportunity for businesses to create products that reflect the social and political upheaval in society
- Controversial Packaging
- Opportunity to create packaging that challenges norms and sparks conversations
- Transformation of Traditional Products
- Opportunity to transform traditional products into something more relevant and provocative
Where This Applies
- Alcohol
- Alcohol industry can disrupt the market by creating provocative and socially relevant products
- Packaging
- Opportunity for the packaging industry to create packaging that sparks conversations and makes a statement
- Art
- Art industry can disrupt the market by creating thought-provoking and socially conscious products
