Rigved Sathe's 'STRUCTURE x Type' Project Compares Objects with Letters
Riley von Niessen — October 31, 2016 — Art & Design
References: behance.net & fubiz.net
Rigved Sathe is the visual designer behind 'STRUCTURE x Type,' a series of graphics that imagine letters being constructed from objects one frequently sees but wouldn't normally associate with it.
The creative was inspired to begin the project after seeing how much an earlier one, called 'Around the World with Type,' had gotten. Different from this, Rigved Sathe explores the 26 letters of the alphabet while focusing on the anatomy of the shapes in STRUCTURE x Type.
In order to do so, he imagined what objects that began with the letter they'd represent could be used to physically make it. In doing so, he creates a unique project that gives each letter a sense of character.
The creative was inspired to begin the project after seeing how much an earlier one, called 'Around the World with Type,' had gotten. Different from this, Rigved Sathe explores the 26 letters of the alphabet while focusing on the anatomy of the shapes in STRUCTURE x Type.
In order to do so, he imagined what objects that began with the letter they'd represent could be used to physically make it. In doing so, he creates a unique project that gives each letter a sense of character.
Trend Themes
1. Object-infused Typography - A trend towards using physical objects as inspiration for typographic design.
2. Anatomical Typography - An emerging trend in using typographic design to visually explore the anatomy of letter shapes.
3. Unique Letter Design - A trend toward creating typography that gives each letter its own sense of character.
Industry Implications
1. Graphic Design - Graphic designers can incorporate object-infused typography and anatomical typography into their designs to create unique and distinctive visuals.
2. Typography - Typographers can explore the use of physical objects as inspiration for their letter designs, pushing the boundaries of traditional type design.
3. Advertising and Marketing - Marketers and advertisers can use unique letter designs to create memorable and distinctive branding for their products and campaigns.
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