A contemporary ready-to-wear brand, Rigash, launches its newest summer collection.
The line is named 'Negative' and will feature a collection of eco-conscious garments while staying true to the brand's sleek and clean aesthetic. The line will is made of materials including linen, Egyptian cotton, gabardine, and mango leather. The 'Negative' line offers consumers an easy way to shop eco.
Designer Lamia Rady feels there is still not enough awareness surrounding eco-conscious fashion and, therefore, challenged herself to create an entirely biodegradable line. The collection was named after the rather negative impact that the fashion industry has on the planet. The name 'Negative' itself sparks conversation surrounding this ongoing issue of fast fashion and prompts consumers to think about their shopping choices and behavior patterns.
What Makes This Trend Stand Out
- Eco-conscious Fashion
- Rigash's eco-conscious summer collection highlights the growing trend towards sustainable fashion options.
- Biodegradable Materials
- Rigash's 'Negative' line showcases the trend of using biodegradable materials in clothing and accessories.
- Awareness and Education
- Rigash's focus on creating awareness and educating consumers about eco-conscious fashion highlights the trend towards brands promoting sustainability values.
Sectors Adopting This
- Fashion and Apparel
- The fashion industry has the potential to disrupt by adopting environmentally conscious approaches towards designing products and minimizing waste.
- Textile Manufacturing
- Textile manufacturing could have a disruptive impact by researching and trialing new biodegradable materials to reduce the industry's reliance on unsustainable resources.
- Sustainable Retail
- Retail companies can disrupt by prioritizing sustainable and eco-friendly practices in sourcing and selling products.
