If you've ever wondered what Simon Cowell would look like if he was a cat, look no further than these promotional prints for the Sunday Times Rich List 2014. The im-paws-ably accurate depictions of wealthy list-makers including Cowell, along with Richard Branson and Elton John, is a play on the term 'fat cats.'
The purr-fectly photoshopped images of fur real felines were created as part of a campaign by Grey London, featuring the work of London based photographer, artist and director Tim Flach. The UK campaign, live meow, was written by Jo Sissons and Kate Allsop, with art direction by Miguel Gonzalez, photo retouching by Anthony Crossfield and creative direction from Dave Monk. The full Rich List 2014 will be available on May 11.