Achieving the right balance of protein and moisture can be a challenge when maintaining healthy hair and Briogeo is helping to simplify this process with its newest intensive weekly treatment with rice water for hair. The Rice Water Protein + Moisture Strengthening Treatment boasts a dual-action formula and a rice protein complex that helps to protect hair from future damage, all the while deeply nourishing dry and brittle strands.
Powered by 98% naturally derived ingredients, the weekly hair treatment is scientifically proven to strengthen hair up to two times after just one use. This hair product can easily be incorporated into a weekly routine after shampooing, and it can be rinsed off after a short time or left on as a more deep overnight treatment.
What's Driving This Trend
- Dual-action Hair Treatments with Natural Ingredients
- The trend towards hair treatments that combine multiple benefits using natural ingredient complexes provides an opportunity for disruptive innovation in the hair care industry.
- Intensive Weekly Treatments with Quick Results
- The trend towards intensive weekly treatments that provide quick results in terms of strength and moisture in hair provides an opportunity for disruptive innovation in the hair care industry.
- Protein-moisture Balancing Treatments
- The trend towards treatments that balance protein and moisture levels in hair provides an opportunity for disruptive innovation in the hair care industry.
Who This Affects Most
- Hair Care
- The hair care industry can create dual-action hair treatments that contain natural ingredients to provide a more complete approach to hair health.
- Cosmetics and Skincare
- The cosmetics and skincare industry can explore the science of hair health to develop new treatments and products that target both protein and moisture levels in hair.
- Natural Health and Wellness
- The natural health and wellness industry can explore the use of natural ingredients to create hair treatments that balance protein and moisture levels in hair.
